University of Connecticut University of UC Title Fallback Connecticut


LEGO Launches a new Summer Internship Program
with the UConn School of Business

Seeking UConn candidates for 8 internships in the areas of Marketing, Analytics, Finance, and Communications

How to Apply:

Step 1: Review individual job descriptions listed below
Step 2: Search HuskyCareerLink for job id: 48853 (Lego Internship Program)
Step 3: Write a compelling cover letter outlining your top 1-2 preferences for internships

Deadline: Apply by April 3rd
Interviews to be held on April 8th at LEGO in Enfield, CT


Our ultimate purpose is to inspire and develop children to think creatively, reason systematically and release their potential to shape their own future - experiencing the endless human possibility. Our culture is based on openness, trust & our core values - Creativity,  Imagination, Fun, Learning, Quality & Care – which are reflected in everything we do.

We believe in a People Promise - Succeed together

The role of the LEGO People Promise is to enable execution of the business strategy and build the long-term health of the company.

For question, please contact Kathy Hendrickson:, 860-486-4120

Why an internship in D2C Marketing Department?
This role will aid in developing strategies that best reach our shoppers and consumers by creating personally relevant, one-to-one experiences through advanced analytics. D2C (Direct to Consumer) exists to provide shopper access and deliver inspirational retail experiences built on LEGO® brand values. In doing so D2C plays a pivotal role in establishing the future of LEGO play.

• Pursuing academic course of study that supports advanced analytics capabilities
• Experience analyzing and using data to inform strategic planning and development
• Ability to condense broad sets of data into meaningful insights and actions
• Demonstrate collaborative working style

Hours per week:

Why an internship in D2C Planning & Analysis?
Direct-to-Consumer is a growing part of the overall LEGO business and a key component in trying out new ideas and products. The Direct-to-Consumer Planning and Analysis department is responsible for forecasting, data analytics and insights, and retail planning for both the Brand Retail stores and Shop at Home online business. The team works to provide insights on the consumer behavior and ongoing trends.

The Planning and Analysis intern will help support these activities by performing weekly data analysis, organize and learn through our weekly business update, and help provide new ideas and insights on business trends. Program participants will gain invaluable business experience within retail consumer trends, data analysis insights and integration, strategic business decisions, and the LEGO corporate culture.

Participants in the LEGO Planning and Analysis Internship Program will acquire and develop skills necessary to succeed in their internship through hands-on experience and professional coaching. They also become an integral part of our core business team through participating in critical meetings, assisting with strategic business drivers, and networking with experienced managers.

Do you have what it takes (minimum requirements)?
• Recommended for a Bachelors/Masters Degree candidate
• Proficiency in Microsoft Word, Excel, and Power Point
• Strong communication and interpersonal skills
• Attention to detail
• Interest in analytics, retail planning, and forecasting
• Able to work both independently and a team setting

Hours per week:

Why an internship in Customer Development Department?
This role will plan, execute and assess differentiated promotional activations to ensure optimal return on investment (ROI) and objective (ROO). This is an opportunity to represent the LEGO Group in a vital role, supporting the customer development team in building a collaborative B2B relationship, and provide promotional planning and effectiveness support to enable timely and accurate campaign executions nationally!

Do you have what it takes (minimum requirements)?
• Must possess the ability to analyze and summarize data to arrive at informed and effective recommendations or decisions.
• Strong presentation skills in preparing reports/presentations and sharing findings with various stakeholders across the organization.
• Must be a strong team player possessing the ability to build positive working relationships with associates at various levels and cross functional areas of the organization.
• Proficient in Excel including formulas, v-lookups and pivot tables.
• BA degree required in a business or retail management or equivalent work experience.

Hours per week:

Why an internship in ITD Department?
In this role, the candidate will support the US Independent Toy Dealer (ITD) customer base through the LEGO online customer ordering portal, The LEGO Web Shop. They will have access to learn about our brand and products and will play a key role in assisting our customers through this online tool. Activities to support include:

• Customer Tutorials
• User Maintenance
• Web Shop Scorecard Review/Update
• Marketing - Site Marketing & E-Campaigns
• General Site Management

Department Focus Area:
The ITD department is responsible for the selling to and managing of the specialty toy customer base in the US and Canada. Focus is placed on providing superior customer service, developing long term sustainable growth and establishing and maintaining brand equity with our retail partners.

Do you have what it takes (minimum requirements)?
• Strong communication skills
• Strong academic credentials
• Demonstrated behavior working both independently and in team environment
• Self-motivated, highly organized with ability to work well in a dynamic, fast paced environment
• Proven record of accomplishment, leadership and over achievement of goals
• Strong working knowledge of Microsoft office products (primarily Excel and Word)

Hours per week:

Why an internship in Americas Market Finance Department?
Would you like to receive an introduction to a global business environment while at the same time growing your own financial and commercial skillset? Gain experience with financial planning and controls as you work in a cross-functional team where you will prepare reporting and analytic materials to support the Americas Finance Business Partnering agenda.

A global family with a shared vision
The LEGO Group is a family-owned, international business and quality shapes everything we do. When you join, we’ll give you all the support you need to help you reach your full potential with us. It’s all about a shared vision to launch inspiring products that will shape the future of play. Americas Market Finance focus is to enable sustainable value creation as trusted partners, co-piloting business decisions and development through our valued business insights and financial expertise. This role has a unique opportunity to learn about Finance Business partnering within the LEGO group while further developing your financial and analytic skills.

Do you have what it takes (minimum requirements)?
• Education in Business, Finance or Accounting
• Strong Microsoft Excel skills, SAP and Business Objects a plus
• Ability to collect, evaluate and interpret data
• Good written and oral communication skills

Hours per week:

Department Focus Area:
Brand Marketing is responsible for developing, managing and executing highly impactful and efficient consumer marketing programs to build the LEGO Brand image among consumers and our retail customers.

Position Overview:
Support the planning and implementation of US brand marketing plans for multiple LEGO product lines. Activities to support & manage include…

• Consumer events planning & execution
• Sales forecasting
• Lead ad-hoc projects in consumer marketing
• Budget analysis
• Consumer sales analysis
• General business management

Department Focus Area:
Local Community Engagement is a new department at the LEGO Group’s Enfield Hub. The Department is responsible for developing, managing and executing highly impactful and efficient employee engagement programs to build employee morale and teambuilding. It also supports the LEGO Community Fund U.S., the philanthropic entity of the LEGO Group in the U.S. and educates employees on its corporate social responsibility activities.

Position Overview:
Support the planning and implementation of first LEGO Play Day at the Enfield Hub including event logistics, organizing committee meetings and preparation and distribution of employee communications.
Ad hoc tasks related to employee engagement and other local community activities.

• Events planning & execution
• Layout and design of employee communications
• Budget skills
• General business management

Minimum Requirements:
• Must be currently enrolled in a college/university and working toward a Bachelor Degree with an interest in Marketing, Event Planning or Communications.
• Strong communication skills
• Strong academic credentials
• A demonstrated ability to excel in a collaborative environment
• Examples of team work, preferably team leadership
• Examples of successfully leveraging project management skills
• Functional in Microsoft applications, particularly Excel and Power Point
• Ability to work at least 30 hours per week

Department Focus Area:
As PR is a function within Brand Relations, which also covers Partnerships & Promotions, Event Marketing, and Content Marketing, housed in the Marketing department. Interns will attend meetings and have opportunities, if they are interested, to interact with consumer marketing professionals and understand how PR supports consumer marketing plans.

Additionally, interns will gain an understanding and practice of general office practices and decorum, which may include:

• Conference calls
• Presentations
• Brainstorms
• Partner management
• Collaboration and teamwork
• Budgeting

Position Overview:
An internship with the PR department at LEGO Systems, Inc. affords students an opportunity to understand and practice first-hand the nuts and bolts of in-house corporate public relations, branding, community relations and social media that covers the U.S. and Canada, with exposure to global PR. LEGO Systems is the North American division of the world’s leading manufacturer of construction toys, known for high quality play materials designed to inspire and develop the builders of tomorrow.

Throughout the course of their time, the student will actively support and assist with a variety of programs, which may include:

• Product publicity campaigns
• Community Relations & Donations
• Planning and drafting news materials
• Local media relations
• PR planning and brainstorming
• Events, trade shows and stunts
• Media monitoring and tracking
• Research

Hours: 2-3 days per week (17-22.5 hours)

Ready to apply? HuskyCareerLink